Small business owners must consider smart ways to build a stable business. In times of economic prosperity there is heavy competition. In times of crises income often stays behind. Both situations can find an answer in the combination of passive income and information marketing. Valuable information often finds an audience. This valuable information can be packaged and for example be sold as a book, information platform, home-study or do-it-yourself kit. An upgrade can be provided to those who need a done-for-you solution. One of the main advantages of this packaged information is that active efforts in the early stages can result on long-term and recurring income.
Income diversification creates independence for business owners. The establishment of a business with multiple sources of income builds a brand simultaneously. Business planning and structuring is not something that is taught to entrepreneurs. However, with a vision they succeed by trial and error. Information marketers structure their business as a funnel where each activity generates revenue on its own.
Information Marketing Ninja introduces efficient and effective techniques that help small businesses to create passive income. Established info marketers may also benefit from several of the tools discussed.